9:00 AM PDT - Wednesday, Jul 16
Opening Keynote: Transform Your Solutions with Amazon
Join Amazon leadership for a comprehensive showcase of transformative updates and innovations. This opening keynote session brings together insights from multiple critical areas:
- Brand Building APIs: Learn how A+ Premium and Brand Tailored Promotions enhance brand presence and drive sales in Amazon stores.
- Security & Compliance: Understand emerging cybersecurity threats and defensive strategies tailored for the SP-API developer community.
- Pricing Innovation: Discover significant enhancements including the new Automated Pricing API that enables smarter, more efficient pricing decisions.
- AWD Solutions: See how Amazon Warehousing & Distribution API streamlines inventory management and distribution processes
- Orders V1: Experience a first look at this new solution addressing critical pain points in order management through real-time tracking and seamless integration.
11:00 AM PDT - Wednesday, Jul 16
External Fulfillment with SmartConnect APIs
Discover how SmartConnect's comprehensive API suite enables efficient inventory and order management across multiple sources. Learn to integrate Inventory, Order Processing, and Return APIs to seamlessly connect warehouses and stores with Amazon's fulfillment capabilities. This session demonstrates how to maintain control over inventory, process orders, and manage returns through existing systems while leveraging Amazon's fulfillment options. Gain practical insights into implementing SmartConnect APIs to optimize your fulfillment operations and enhance operational efficiency.
12:00 PM PDT - Wednesday, Jul 16
Lunch & Learn: Implement Compliant Selling Partner Account Permissions Workflows
Learn how to request and gain access to selling partner account data through the compliant Global User Permissions workflow. Understand the registration process for service providers, gaining access to selling partner account data through Global User Permissions workflow, and the benefits of registering on SPN.
Grab your lunch from the 2nd floor networking racetrack and head to this session for an engaging lunch and learn!
1:00 PM PDT - Wednesday, Jul 16
Boost Selling Efficiency with Enhanced Pricing APIs
Explore Amazon's enhanced seller pricing capabilities and discover the latest features in the Pricing domain. Learn how these capabilities can transform your pricing strategy and boost selling efficiency. See practical demonstrations of implementation options, API adoption paths, and success stories from early-adopter Solution Providers driving Featured Offer win rates through automated pricing tools.
Building SP-API Apps with AI-Powered Development
Discover how to revolutionize your Amazon SP-API development process using cutting-edge AI tools and frameworks. This practical session demonstrates how to leverage AI-powered development techniques to build robust, scalable applications in a fraction of the traditional time. From automated code generation to intelligent debugging, learn how to transform complex SP-API implementations into streamlined workflows that boost productivity and reduce time-to-market. Key Takeaways: • Master AI-assisted development techniques specific to SP-API integration • Learn practical strategies to automate repetitive development tasks • Explore real-world examples of AI-developed full-stack applications • Understand best practices for combining AI tools with SP-API development • Get hands-on with time-saving code templates and frameworks Perfect for: Full-stack developers, solution architects, and technical teams working with Amazon's Seller Partner API who want to dramatically accelerate their development process while maintaining code quality and scalability.
2:00 PM PDT - Wednesday, Jul 16
Optimize Fulfilled by Merchant (FBM) Integrations
Unlock the potential of Fulfilled by Merchant (FBM) with a deep dive into its order flow, integration requirements, and optimization strategies. Explore the FBM order lifecycle, streamline fulfillment processes, and learn about the benefits of Multi-Location Inventory (MLI) and Buy Shipping. Discover best practices for managing orders, optimizing performance, and ensuring compliance with FBM standards.
Optimize Performance with Enhanced Listings APIs
Discover the latest advancements in Amazon's Listings API services and learn how to maximize their potential. This technical deep-dive explores optimization strategies for solution providers, focusing on effective migration approaches and performance enhancements. Learn best practices for implementing new features, understand how to overcome common integration challenges, and discover techniques to help sellers streamline their listing management processes. Whether you're managing migrations or seeking to optimize existing integrations, this session provides actionable insights to enhance your Listings API implementation.
3:00 PM PDT - Wednesday, Jul 16
How to Build Well Architected SP-API Applications
This session guides developers through essential principles and best practices for building robust, efficient, and scalable Selling Partner API (SP-API) applications. We'll dive deep into SP-API Well-Architected Framework pillars and their optimal implementation, with emphasis on error handling, rate limiting, and efficiency. Through practical examples and real-world scenarios, participants will learn how to optimize their API call patterns effectively. Whether you're new to SP-API or enhancing existing applications, this session will provide actionable insights to transform your development practices and create resilient, production-grade solutions.
4:00 PM PDT - Wednesday, Jul 16
Closing Keynote
Join us for our closing keynote to conclude our full day of sessions. Additional details to follow.
10:00 AM PDT - Thursday, Jul 17
Deep Dive Workshop: Streamline Operations with Integrated Fulfillment
Pre-registration is recommended, as workshops are limited to 50 seats. Optimize your fulfillment strategy with Amazon's suite of logistics and fulfillment solutions. Learn key differences between FBA, MFN, Buy Shipping, Easy Ship, MLI, and Amazon Warehousing & Distribution (AWD). Discover how to choose the best strategy for your business and see how these tools come to life via the Selling Partner API.
11:00 AM PDT - Thursday, Jul 17
Deep Dive Workshop: Implement Advanced Pricing Strategies
Pre-registration is recommended, as workshops are limited to 50 seats. Explore Amazon's enhanced pricing capabilities and discover the latest features in the Pricing domain. Learn to implement new pricing APIs, leverage Sample Location for regionalized strategies, utilize Price Validation features, and implement Automated Pricing through SP-API. Experience practical demonstrations of implementation options.
1:00 PM PDT - Thursday, Jul 17
Deep Dive Workshop: Listing Performance Optimization and Price Management
Pre-registration is recommended, as workshops are limited to 50 seats. Learn advanced strategies for leveraging Amazon's diverse API sections to drive seller business growth and operational efficiency. Utilize Listing, Pricing, Data Kiosk, Search Query Performance, and Search Catalog Performance reports to generate actionable insights. Explore Amazon Haul Listings, focusing on flow performance and best practices.