Join us for a fireside chat with JR Sherman and Alicia Tillman on how modern CMOs are reimagining their events strategies to deliver a better customer experience that is more measurable and connected to business success. During this session, you will: - Learn how leading CMOs are integrating events into their marketing strategies to power success and win customers - See how leading organizations are driving a better customer experience through access to data once fragmented and difficult to bring together - Get access to tips and best practices for enabling exceptional customer experiences and helping your event strategy deliver a new level of impact that your CEO and CFO will appreciate