I'm on a mission to elevate event content as a valuable resource in the content marketing playbook. In order to be viewed as such, event content has to evolve. This evolution entails developing event content that incorporates attendees' experiences into content delivery. Experiential content is created purposefully with the end user at the forefront and with a solid analytical framework supporting marketing objectives. Join me as I review the successes and challenges of developing, delivering, and reporting on impactful experiential content.