Thinking about the registration customer journey can be overwhelming. Knowing your attendee persona and capturing the correct data based on each persona should be top of mind when setting up your registration workflow. How do you define who your personas are to integrate them into the registration process? What questions do you ask one persona versus another? Knowing your internal stakeholders is key to answering these questions. But more important is understanding the type of post-conference data and metrics your company wants reports on. Too many companies ask these questions after registration is open. Learn how to be proactive to ensure you get the answers needed, prior to registration opening.